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Interview: Pam Williams, Founder of Ecole Chocolat

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We all come to chocolate from a different perspective… [but] for me it’s really all about education.

-Pam Williams, Ecole Chocolat

Pam Williams is somewhat of a legend in the world of chocolate. She’s been in the industry for over thirty years, and she’s been teaching the business of chocolate at Ecole Chocolat since 2003. The school offers classes in chocolate making from bean to bar, chocolatiering, and all the other courses you’d need to start up your own chocolate business. It’s largely responsible for spreading the craft chocolate movement from North America to Europe and beyond, because this school is entirely online.

I had the pleasure of interviewing Pam for the most recent episode of this chocolate podcast—which you can listen to here— but her story is so interesting that I knew I had to share more of it. So here’s a blend of Pam’s life experiences, perspectives, and the little stories that have made her the person she is today. I hope you enjoy listening to our conversation as much as I enjoyed having it. Note that the topic of the internet plays heavily in my questions thanks to the podcast episode I was interviewing her for.

Pam (right) & her business partner and niece, Alysha (left)

Topics We Cover

  • Pam’s foundation in chocolate & her first time seeing cocoa beans
  • Being an early adopter with technology
  • Starting Ecole Chocolat
  • The challenges of running an education business online
  • How Pam got into coding and started her previous online business, which had absolutely nothing to do with chocolate
  • The evolution of technology over the last few decades

Connect With Pam

Ecole Chocolat’s Website.

Ecole Chocolat on Instagram

Ecole Chocolat on Facebook,

BBuy Pam’s book: Raising the Bar: The Future of Fine Chocolate

Connect With Chocolate On The Road

On Instagram: @chocolateontheroad

On Facebook: @chocolateontheroad

Show music is Roadtrip by Phil Reavis, and our transition music is We’re Gonna Be Around by People Like Us & Sweet Dreams by Lobo Loco.

To listen to the previous episode, click here.

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