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Chocolate On The Road: The Internet

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The Queen of England, with all her billions, cannot buy better chocolate than you can.

-Clay Gordon

Craft chocolate’s growth, just like that of Milliennials’, has paralleled the rise of the internet. On the one hand were future chocolate makers, slowly discovering this global world of cacao growing & sourcing, chocolate tasting & making, and small business-building. While behind the scenes, countless people were working to help them on their path.

Somebody had to connect them to their cacao & teach them the basics of chocolate making. Somebody had to give them the tools to start their own businesses. And yet another somebody had to connect them, helping them solve the everyday problems they were each facing.

In this episode we’ll meet three of the somebodies who created much of the foundation of the modern craft chocolate movement. They’ve made it their business, literally, to build up small chocolate businesses, one bean— or bonbon— at a time. But how and why did they decide to build up a new industry using this new technology?

Topics We Cover

  • predicting the small-batch chocolate movement
  • why Clay Gordon started The Chocolate Life
  • John Nanci’s journey to becoming The Alchemist
  • how Pam Williams’s previous careers in chocolate and tech led her to founding Ecole Chocolat
  • the potential of instant gratification & answers on the internet negatively impacting the world of fine chocolate
100% cacao drink made with Sri Lankan cacao at Boehnchen craft chocolate factory in Bangkok, Thailand
A 100% cacao drink made at the Bohnchen chocolate factory in Bangkok, with cacao beans in the background. The co-founder of Bohnchen took an Ecole Chocolat course with me in 2017.

Show Timeline

0:00-4:10~ episode & guests’ introduction

4:10-10:50~ Clay Gordon on starting both Chocophile and The Chocolate Life, and how the ease of the internet has changed the dynamics of craft chocolate

11:00-18:20~ John Nanci on his first experiences on the internet, meeting one of his best friends through Chocolate Alchemy, science fiction books coming to life, and building the boat of small-scale chocolate making

18:30-25:00~ Pam Williams on discovering the process of chocolate making back in the 1980’s, opening Ecole Chocolat online, and how she connects with her students

25:10-35:50~ Clay Gordon’s warnings for and praise of the craft chocolate industry

36:00-39:00~ Lessons learned, plus a huge thanks to Clay, John, and Pam and to YOU for listening!

More About Our Guests

Clay Gordon: creator and moderator of The Chocolate Life, and author of the book Discover Chocolate: The Ultimate Guide to Buying, Tasting, and Enjoying Fine Chocolate. Check out Clay’s Facebook, Instagram, and website The Chocolate Life.

John Nanci: founding alchemist and cacao sourcer at Chocolate Alchemy, and Youtuber at How To Make Chocolate At Home. Check out Chocolate Alchemy’s Facebook, Instagram, and Website.

Pam Williams: lead instructor and founder of Ecole Chocolat, and author of the book Raising the Bar: The Future of Fine Chocolate. Check out Ecole Chocolat’s Facebook, Instagram, and Website.

Connect With Chocolate On The Road

On Instagram@chocolateontheroad

On Facebook: @chocolateontheroad

Show music is Roadtrip by Phil Reavis, and our transition music is We’re Gonna Be Around by People Like Us.

Click here to listen to the next episode!

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