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What is Ceremonial Cacao? (Holding a Cacao Ceremony)

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For the last few years, ‘ceremonial cacao’ has been a buzzword in yoga studios and meditation centers the world over. But what is ceremonial cacao, and how is it used in a cacao ceremony? And more to the point, are cacao ceremonies even real?

In this article, we’ll explore the origins and benefits of a cacao ceremony, how to make ceremonial cacao, as well as the connection to ancient cultures and modern chocolate.

What Is Ceremonial Cacao?

All cacao comes from Theobroma cacao, an evergreen tree native to South America, and domesticated for thousands of years in Central America. Historically, cacao has been a highly-valued, sacred commodity.

While these days there are still some cacao ceremonies regularly held by native peoples, the modern cacao ceremony comes from a white guy named Keith.

Yeah, you read that right. But a bit more on Keith and his cacao ceremonies later on. Let’s start with the most basic question— what is ceremonial cacao?

Ceremonial grade cacao is 100% ground cacao beans, imbued by the user with the power to connect with & center oneself.

Lately the term ‘ceremonial cacao’ has been reminding me a lot of cacao vs. cocoa— most of the articles on page one of Google are misrepresenting marketing jargon for the truth. They serve up what they think people want to hear, and then people read it so often that they believe it to be true.

But the truth about ‘ceremonial’ cacaos is that there’s no single special quality that makes any one cacao the proper one for a ceremony.

cacao pods from southern Mexico

History of Ceremonial Grade Cacao

Some people think that ‘ceremonial cacao’ refers to some native varietal, or even raw cacao (both unfermented and unroasted) similar to that consumed by the ancient Mayans. But the truth of is that there are so many ancient ceremonies around cacao that to limit it to one would be reductionist history.

There wasn’t even just one single varietal of cacao there at the time, but many varietals, depending on the region. To be truly ceremonial grade, cacao does NOT need to be raw, heirloom, and plain. Fermenting and moderately heating cacao are both typical practices by indigenous people.

Both have also been shown to not only make the cacao taste less bitter and more complex, but also change the beans’ nutritional profile to be equally as good for you.

There is no specific varietal or origin or treatment process that makes any cacao ceremonial. However, for people who conduct cacao ceremonies, there seem to be three things that they brag on when it comes to their cacao: low temperatures-processed, single source, and fine flavor cacao.

Most brands use varietals of cacao that are high in cocoa butter, a healthy fat. Often cacao that has been both fermented & dried, but hasn’t been roasted at the end, is advertised as ‘raw.’ But truly raw cacao has not been fermented or roasted, and to be frank, it tastes like dirt.

Cacao beans in a chocolate factory.

While unfermented cacao shows a very slightly higher antioxidant content, the difference that fermentation makes upon the flavor of pure cacao is dramatic. The truth is that cacao has been fermented for many millennia, and it’s actually part of the traditional preparation of cacao for drinking.

Still, dozens of brands have appeared over the last few years, claiming to sell ceremonial grade cacaos and using lots of the buzzwords above. But ‘100% pure ceremonial grade cacao’ is a meaningless phrase unless there are certain standards that define the term ‘ceremonial grade.’

According to this interview with expert Marcos Patchett, there are certain qualities we know that ancient cacao beverages had. They were not sweetened in any way, though they were often spiced with local herbs, each of which had its own ceremonial function.

At the time, criollo cacaos were likely to be the varietal of choice, but any cacao with low astringency and low bitterness would be preferable. It’s not a requirement to use a bean to bar chocolate for your sacred cacao beverage, but that would certainly be a step in the right direction.

Most indigenous consumption of cacao is spiced but not sweetened, so to get started, pick a few favorite botanicals and customize your cup.

What Is A Cacao Ceremony?

For millennia, cacao was a highly-valued commodity that was widely treated like a sacred object, and even used as currency. While there are indigenous cacao ceremonies still conducted by native peoples today, the modern global cacao ceremony finds its roots in an American who moved to Guatemala in the early 2000’s.

The founder of Keith’s Cacao, now often called the ‘Chocolate Shaman,’ is that same American. Keith ‘the Chocolate Shaman’ didn’t charge for his ceremonies for well over a decade, though you can now sign up for them like any other touristic experience in Guatemala.

By all accounts I’ve read, Keith’s ceremonies use cacao as a medium for teaching mindful consumption and honoring the earth & the plant for what it has given us. In short, what a cacao ceremony does is to sell a lifestyle.

While there are surely many well-meaning people, there are also business people simply taking advantage of people’s lack of understanding of cacao as a botanical and of the history of cacao ceremonies.

As one commenter has pointed out, there’s also a certain level of cultural appropriation in even calling yourself a cacao “shaman” or cacao ceremony leader. In some cultures’ traditions you must spent years, sometimes more than a decade, learning from the elders in your community and doing the grunt work in order to know every element of the ceremony.

You must participate in dozens if not hundreds of cacao ceremonies before you are allowed to call yourself a leader and be the one running an actual cacao ceremony. All this is not to say that any and all cacao ceremonies you’ve ever been to were a farce, but simply to inform you of the lack of connection to any specific historical tradition.

If you’re looking to live a more thoughtful and reflective life, cacao may be one of the tools you choose to help you in that mindful journey. Having habits built into your day that promote self-reflection and understanding are important.

Just remember that the type of cacao you use for your ceremony isn’t as important as how you use that cacao to connect with yourself and others. One of the most important things you can do to connect with the earth is to make sure you source your cacao ethically, preferably directly from the farmers themselves.

Ceremonial Grade Cacao Brands

Ora Cacao (formerly Firefly Chocolate) – Currently one of the US’s top suppliers of ceremonial grade cacao, Ora Cacao is the rebrand of Firefly Chocolate, a San Francisco-area chocolate company founded in 2014.

The small business offers four direct-trade origins at the moment, and seem to source their cacao from Uncommon Cacao, one of who’s co-founders (Emily Stone) I interviewed here. Their current offerings include 8 different types of ceremonial cacao, 4 single origins and 4 ‘enhanced’ flavors.

Soul Lift Cacao – Soul Lift Cacao, based in Oregon, sources their beans from 4 different regions in central Guatemala, with 2 of the origins’ beans hand-peeled by a women’s collective in Lake Atitlan, Guatemala.

I’ve tried three of their flavors of ceremonial cacao— two of which contained cayenne— and they remind me a lot of the cacao beverages I had when living in Guatemala. The toasty flavor of their cacaos taste just like the stovetop-roasted beans I enjoyed while making chocolate in Ecuador.

Cacao Laboratory – Launched shortly after a transformative trip to a cacao ceremony in 2016, Cacao Laboratory began bringing back beans from Guatemala and Ecuador, partnering with members of the local indigenous communities.

The co-founders now transform that cacao into both flavor blended bars and plain blocks of ceremonial grade cacao in their New York factory.

Cacao is as ceremonial and dripping with meaning as you allow it to be. Whether you balance energies, open chakras, or just want to practice meditation through food, you may benefit from your own personal cacao ceremony.

Just keep in mind that the best ceremonial cacao drink for you is the one you enjoy & connect with the most.

Ceremonial Cacao FAQ

Is ceremonial cacao a drug?

Ceremonial cacao is not a drug, and while it won’t produce strong psychoactive effects like cannabis would, it can help you feel more focused and present in the moment.

Does ceremonial cacao get you high?

No, ceremonial cacao cannot get you ‘high’ because cacao is not psychoactive, not in the hallucinogenic sense that cannabis or psilocybin can be.

How does ceremonial cacao make you feel?

When done right, ceremonial cacao helps you feel calm, focused, and in-the-moment.

What does a cacao ceremony do?

A cacao ceremony is meant to be a space for mindful reflection, and connecting to one’s own heart. If you’re wondering what does ceremonial cacao do for the system, you should try one for yourself.

How do you do a cacao ceremony?

All cacao ceremonies have a few elements in common: the preparation of a sacred space, the preparation of the cacao beverage, and its mindful consumption. You can held your own cacao ceremony at home by combining these elements in whatever manner makes you feel most connected to yourself.

What are the benefits of a cacao ceremony?

Cacao ceremonies are a form of meditation and self-reflection, and the benefits of this type of practice can include lower blood pressure, decreased stress levels, and overall increased sense of well-being.

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Thursday 4th of May 2023

What are your thoughts on these brands with mushrooms? I'm not looking to get high by any means (although that could be an added perk) but I seem to be finding a lot of products with mushrooms added. Thank you so much for this amazingly informative and well-written article! Cheers!


Wednesday 10th of May 2023

@Max, Ooooh I can't wait to read that! Plus now I will try it out! Thank you so much!


Thursday 4th of May 2023

No problem, Ginger! And at least at the moment, I've only seen cacaos with added functional mushrooms (no psilocybin = no psychoactive results), much are mostly adaptogens. This means that they can help your body build up resiliency to stressors (physical & mental). So I think they're great, and have been enjoying functional mushroom chocolate bars for awhile; for me they help me feel calm, and I think it would only have a similar effect with a cup of cacao. I'm even working on a post about mushroom chocolate in general, but it's such a complex topic that it'll be a long one. Thank you for the thoughtful question!


Friday 3rd of February 2023

Thanks for this article, it pretty much sums up all the (critical) points imho. maybe a short discurse around cultural appropriation of the "profession" of a shaman/healer or ceremony leader. because in some tradidtions you spent years or even decades learning from elders & participating before you are the one running an actual ceremony.

But in the end the cacao spirit is about love anyways and guess these are more human/society problems.

And from how i understand cacao as a medicine or spiritual vehicle, in extreme cases you could use a hers**y bar in warm milk, hold up your cup, give thanks and rock it. Maybe does not taste as powerful or as a good 100% from a tribe/cooperative or maker, but the important thing is to stay connected and tuned in.


Saludus desde Austria Michi from AHERZ Chocolate


Friday 3rd of February 2023

Haha rock it, indeed! That's a good point about the long apprenticeship required to become a (respected/accepted as an actual) shaman; that's another thing that honestly didn't really occur to me as I was writing this. That's because this isn't MY culture— it's just a region and certain practices I admire and hope to learn from, so you bring up good points. It can be hard to watch something someone just learned about a few months ago being done with such vigor and enthusiasm when you know the history behind it is so complex they can't possibly really understand the performative appropriation they're taking part in ("cringey" comes to mind).

But to your other point, if they're getting to the heart of connecting with cacao and using it as a vessel for good, who are we to tell them not to? There's certainly an element of appropriation in many if not most pop culture practices, but as long as they use high quality, ethically-sourced cacao (def NOT H****ey's anything) that actually demonstrates an element of respect for the cacao farmers and the tradition during the practice, that seems to me like the path of least harm moving forward. Thank you for your comment, Michi, and for making me think over all this once again!

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