“As soon as the show got aired… we emptied out within 24 hours. So we had to start shipping out pallets and pallets of chocolate because the demand just skyrocketed, literally overnight.”-Kjartan Gíslason, Co-founder of OmNom Chocolate
OmNom Chocolate has become semi-famous over the last year, thanks to a Zac Efron show on Netflix. But even before that overnight explosion, OmNom had been quite famous within the craft chocolate industry in its own right. From their rainbow-hued wolf icon to their bold Icelandic flavors— like sea salt and licorice or burnt barley— they’re memorable, to say the least. And as co-founder, Kjartan has been there for all of it.
Over the course of the pandemic, he’s learned to roll with the punches more than ever, first depending upon the Icelandic public to keep them in business, and then manically trying to keep up with demand. In this interview, we dig into topics like production capacity, craft chocolate ice cream, and the tourist attractions in Reykjavik. So without further ado, here’s my interview with Kjartan. I hope you enjoy listening to our conversation as much as I enjoyed having it.
To read more about craft chocolate, check out where to buy craft chocolate online.
Topics We Cover
- how OmNom began forming, back in 2012
- the story of OmNom’s famous multi-colored wolf
- coming up with their origin lineup and new flavors
- classic Icelandic flavors & exports
- opening up an ice cream shop during the pandemic
- what being on Zac Efron’s Netflix show has done for their business
- life in Iceland now and before the tourist boon
Connect With Kjartan and OmNom Chocolate
Vesta Chocolate’s Website.
Vesta Chocolate on Instagram.
Vesta Chocolate on Facebook.
Connect With Chocolate On The Road
On Instagram: @chocolateontheroad
On Facebook: @chocolateontheroad
Show music is Roadtrip by Phil Reavis, and our transition music is We’re Gonna Be Around by People Like Us & Sweet Dreams by Lobo Loco.