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*Pump Street Madagascar 44% White

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Bar: Madagascar 44% White
Maker: Pump Street Chocolate (Orford, England, UK)
Price: ~$10/70g (gift from a friend)
Munch Factor: 7.5/10
Ingredients: Organic cocoa butter, cane sugar, milk powder.

Appearance: as I always remark, Pump Street packaging is beautiful & highly functional, with the prominent logo on a tan background pulling in your eyes. The bar itself is the light yellow shade most people associate with cocoa butter, in a plain 16-rectangle blocked mold.
Aroma: sweet & fatty, and a little musty, with little to no cocoa smell.
Melt & Snap: beautiful melt & strong snap.
Flavor: musty fattiness assaults you and then quickly falls apart, melting into a sweet creamy cocoa that disappears much too soon. I want to keep eating it; the finish is short & sweet.
Complaints & Complements: overall, I like this bar, but am not blown away by it. I’ve had better and I’ve had much worse white chocolates. If I ran into it again, I’d probably buy it if it were the sweetest of all the options, and I’d be happy to receive it as a gift, but I’d not normally buy it for myself. Again, however, I am overall impressed by the quality of Pump Street’s chocolates.
Context: in my office at work before eating anything or drinking my coffee; it’s a gorgeous spring day outside.

Read more reviews— click here.

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Luce

Monday 4th of January 2021

Do you know what percentage milk solids and sugar this has? Looking for a bar like Vivani’s with high cocoa and milk and relatively-low (20%) added sugar (not from the milk’s lactose). Thanks!

Max

Monday 4th of January 2021

Hi, Luce! I'm not sure exactly, as the packaging doesn't say, but by looking at the order of the ingredients (cocoa butter, cane sugar, milk powder), we can extrapolate that there is more sugar than milk powder added. Therefore, of the 56% added ingredients, at least 28% is cane sugar, so it's probably going to be too sweet for you. I'd look into something from Zotter Chocolate, as I've found them to have an incredible selection of ethical chocolates, including lots of low-sugar chocolates.

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