“It’s so easy now that pretty much anyone could start making chocolate, and then get sucked in, and then start trying to turn it into a business.” -Sunita de Tourreil At it’s core, social media has broken down the barriers to communication on a global scale, and allowed people to carve out their own place …

Instagram is a free platform you can use to make connections with any people who want to connect with you. That’s it. So how do you use it for your business? Simple: you entertain the people; entertainment and attention retention is the key to your success on Instagram. The internet opened up a lot of …

A man I greatly admire once taught me that the key to success is to give without expectation. Now this principle applies to many parts of life, any part in which you share something with others, really, and it’s especially true with social media. It’s also the reason why stores which give out samples are …

It took me an inordinate amount of time to see social media as a networking and research tool. It wasn’t until I moved from bustling Washington D.C. to a South Korean village— not knowing the language or anyone else in town— that I felt the need to turn to the internet for my connections. Before …

One of the best things you can do for your business is promote it. If you are putting out good content (a chocolate bar, raw cacao, research articles, books, videos, etc.), then once people are actually able to see it and lend you their attention, the market will reward you. Whether that means more sales, …

If you haven’t yet read part one in this series on Social Media for Chocolate Businesses, then I suggest you head back and read through it carefully before beginning Lesson Two. Read Part One here. I can wait. I’m very patient. Okay! Let’s begin with the Instagram for chocolate businesses. Time to break open some …

We’ve all had this experience. You find a delicious product and devour it whole, but when you go looking for more you come up empty handed. You headed for Google, and ah ha! The company’s name pops up in a couple of reviews, but the trail soon goes cold. This is where you give up. …