Chocolate Marketing 102: How to Use Instagram for Your Small Business
If you haven’t yet read part one in this series on Social Media for Chocolate Businesses, then I suggest you head back and read through it carefully before beginning Lesson …
Social Media
Chocolate Marketing 101: Social Media Basics for Growing a Small Businesses
We’ve all had this experience. You find a delicious product and devour it whole, but when you go looking for more you come up empty handed. You headed for Google, …
The Instagram Project: 25 Unique Relationships With Agriculture
This site has always been about my relationship with chocolate. It’s written, edited, and designed from my perspective, and even when I reach out for other voices, they’re more often …
Chocolate On The Road: Social Media
“It’s so easy now that pretty much anyone could start making chocolate, and then get sucked in, and then start trying to turn it into a business.” -Sunita de Tourreil …
Chocolate Marketing 105: How to Make Effective Ads on Instagram
Instagram is a free platform you can use to make connections with any people who want to connect with you. That’s it. So how do you use it for your …
Chocolate Marketing 104: Crafting an Engaged Instagram Audience
A man I greatly admire once taught me that the key to success is to give without expectation. Now this principle applies to many parts of life, any part in …
How Social Media Changed the Chocolate Industry
It took me an inordinate amount of time to see social media as a networking and research tool. It wasn’t until I moved from bustling Washington D.C. to a South …
Chocolate Marketing 103: Creating Better Content on Instagram
One of the best things you can do for your business is promote it. If you are putting out good content (a chocolate bar, raw cacao, research articles, books, videos, …